Policies Adoption Spec Research FAQ About

Branding & Visual Identity

AIPolicy is an open standard — and it deserves a recognizable visual identity. We are building it in the open, together with the community.

Why AIPolicy Needs a Visual Identity

An open standard lives or dies by recognition and trust. When a website adopts AIPolicy, visitors and AI systems alike should instantly recognize what that means. Think of the "AIPolicy Inside" concept — a visual trust signal that communicates responsible AI governance at a glance.

Recognizable Mark

A consistent logo and badge system makes AIPolicy instantly identifiable across the web.

Trust Signal

Adopters can display the badge to show visitors their commitment to AI transparency.

Community-Driven

The design process is open to everyone. No backroom decisions — full transparency.

Transparent from Day One

Every step of the branding process is documented publicly. Anyone can follow along.

Call for Designers

We are looking for talented designers to help create the AIPolicy visual identity. This is a community effort for an open standard — your work will be seen by thousands of websites and developers worldwide.

What We Need

Logo System

Primary logo + compact icon variant

Badge Designs

Badges for conformance levels 1, 2, and 3

Color Palette

Extended palette building on our core indigo

Typography

Font recommendations and type hierarchy

This is a volunteer contribution to an open standard. All selected designers will receive proper attribution in the project, on the website, and in the specification itself.

Submit Your Design

How to Participate

Submissions follow the standard open-source contribution workflow via GitHub.

  1. 1
    Fork the repository

    Fork anthropics/aipolicy-spec to your own GitHub account.

  2. 2
    Add your designs

    Place all files in the /branding/submissions/your-name/ directory.

  3. 3
    Submit a Pull Request

    Your PR should include:

    • SVG source files (vector, editable)
    • PNG exports at various sizes (32px, 64px, 128px, 256px, 512px)
    • A brief design rationale (README.md in your submission folder)
    • License confirmation (see licensing note below)

Timeline

The branding process follows a phased approach to ensure fairness and quality.

1

Call for Submissions

Current

Open call for designers to submit their logo and badge concepts. Accepting submissions now.

2

Community Review & Shortlisting

4 weeks after launch

The Technical Committee reviews all submissions and creates a shortlist of finalists based on quality, accessibility, and adherence to guidelines.

3

Community Vote

2 weeks

Public vote on shortlisted designs. One vote per GitHub account. Results published transparently.

4

Refinement

2 weeks

Collaboration with the selected designer to polish the winning design, ensure all variants work, and finalize the complete brand kit.

5

Final Approval & Rollout

Official adoption of the new identity across the AIPolicy website, specification documents, and brand kit distribution to adopters.

Voting Model

The community decides which design becomes the official AIPolicy identity. The process is designed to be fair, transparent, and resistant to manipulation.

Public vote on shortlisted designs

All shortlisted designs are presented side by side. Voting is open to everyone.

One vote per GitHub account

Authentication via GitHub ensures one person, one vote.

Safeguards against manipulation

Minimum account age required. Contribution history is considered as a weighting factor.

Technical Committee veto

The committee retains final veto for accessibility or usability concerns only.

Full transparency

All votes are public. Results and rationale will be published in full.

Licensing

License Requirement
All submissions must be licensed under CC BY 4.0 (Creative Commons Attribution 4.0 International) or a compatible open license. The selected design becomes part of the AIPolicy project under this license. The designer retains full attribution rights — your name will be credited in the specification, on the website, and in the brand guidelines.

Current Interim Identity

Until the community process concludes, we use a minimal text-only identity.

AIPolicy

Text-only Wordmark

  • Typeface: Inter Bold
  • Primary Color: Deep Indigo #4F46E5
  • Tracking: -0.025em (tight)
No Official Logo Yet
There is no official AIPolicy logo at this time. The text-only wordmark above is an interim measure. That is exactly why we need your help — submit a design and help shape the identity of this standard.

Get Involved